Your reputation is a business asset.
Build it like one.
Executive thought leadership for senior leaders whose online presence does not match the authority they carry in a room.
You have built something real. But online, nobody would know it.
If you are a founder or C-level executive and your public presence does not reflect your actual track record, you are leaving money, influence, and opportunity on the table.
If you are:
Running a company people respect but your online presence looks like it was written three years ago, or it is blank
Getting Googled before every meeting, every deal, every hire, and what comes up does not match the person in the room
Watching people with half your experience get quoted, get invited to speak, and attract opportunities that never reach you
Knowing you should be more visible but unsure what to say, so you say nothing, or something so generic it could be anyone
One lost deal. One board seat that went to someone louder. One senior hire who chose a competitor because their CEO had a clear public voice and you did not. That is the real cost.
And it compounds every quarter you wait.
What if the people who matter, investors, partners, talent, press, could find you online and immediately understand what you stand for?
What if you had a clear point of view in your industry that the right people recognized and respected?
What if building your public presence did not require becoming someone you are not or spending 10 hours a week on content?
That is exactly what this partnership is built to do.
I am Debora Prossomariti. Former Meta and Pinterest. For the past seven years I have worked exclusively with founders and senior executives on their marketing strategy, thought leadership, executive branding, and strategic visibility across the US, Canada, the UK, the Gulf region, and European markets.
I am not a social media manager. I am an executive branding strategist who helps leaders build a public presence that matches the authority they already have. The work is remote, confidential, and built around your schedule.
What my clients say
"Structured and clear"
Debbie is an absolute expert on executive branding and her background in teaching as well as her vast knowledge in marketing and sales make it very easy to follow her lively examples and explanations.
I cannot recommend her enough!
"I arrived at the clarity I need to move in the right direction to build the authority I strive for"
Before working with Debora, my thought leadership strategy was all over the place.
She not only asks the right questions but also shares the notes and actionable steps and resources I can use to put everything into practice.
Highly recommended to those looking to grow and monetize their personal brand.
"I learned a great deal of strategy"
By tapping into the minds of clients, Debora knows how to treat marketing and sales as one structure, and the lessons I’ve learned from her will serve me in my future writing and business management.
"Her patience, persistence, and meticulous approach guarantee results that will exceed your expectations.
Debbie carefully listened to my business goals and thoroughly discussed my requirements and the plan of action.
Her dedication to making sure I completed everything on time was impressive, especially considering my tight deadline.
Positioning
We define what you stand for publicly. Not a performative persona. A clear signal built from how you actually think, lead, and operate.
Thought leadership
Content co-created from your real conversations and experience. Structured into themes that compound over time. Not a content calendar. A recognizable point of view.
Executive profiles
Your profiles get rebuilt from scratch with professional visual direction and strategic copy. Optimized for the people who actually look: investors, board members, hires, partners.
Training
Copywriting, storytelling, and positioning skills you keep. The goal is that you can sustain this independently. You are building a skill, not a dependency.
Reputation safeguards
Every piece of content is reviewed for risk and alignment before it goes anywhere. Nothing gets published that does not reflect how you actually operate.
Accountability
Structured sessions, clear commitments, async support between calls. This is where the work actually gets done. No more "I will start next quarter."
What this looks like in practice
A partnership built around your business goals, your schedule, and your real authority
What you can expect
Month 1-2: Foundation
Full audit of your current presence and positioning
We define your narrative pillars and who you need to reach
Your executive profiles get rebuilt with professional direction
Content strategy is locked in before anything goes public
By end of month two, your digital presence looks and sounds like the leader you actually are
Month 3-4: Momentum
Consistent output is underway. You are showing up in the right conversations.
Content audits and written feedback sharpen every piece
Copywriting and storytelling training so the skill becomes yours
Early results start appearing: engagement from the right people, inbound messages, invitations
The muscle is building. The visibility is compounding.
Month 5-6: Authority
You are recognized in your space
Your positioning is clear and repeatable
Publishing runs smoothly with less effort
We review what maintenance looks like going forward
You own the narrative. On your terms.
The Thought Leadership Partnership
approximately 6 to 8 hours per month
Minimum engagement: 6 months
30-day cancellation notice after the first 3 months
Frequently asked questions
The partnership is a monthly retainer. Exact investment depends on scope and is discussed on the discovery call. Apply and we talk specifics directly.
- You want someone to post for you and never think about it again. (If that's the case, please check the Done For You page.)
- You chase virality or followers alone. This builds reputation, not just vanity metrics.
- You expect results without putting in any time. The partnership requires approximately 6 hours a month from you.
If any of those describe your situation, I will tell you directly and point you somewhere better.
Three sessions per month. Between sessions you have async support for drafts and quick alignment.
No. Many clients start from zero or a profile that has not been touched in years. We build from the ground up.
Good. Most of my clients do. Your team builds the company brand. Your PR firm manages press.
Nobody is managing how the market perceives you leader, as an individual, what you stand for, and whether your authority is visible beyond the company name. That is the gap this fills.
It works alongside your existing resources, not in competition with them.
We review and adjust. Most clients move to a lighter maintenance arrangement. Some continue at the same pace. A few are fully independent and do not need ongoing support. We figure that out together based on where you are.